My biggest observation: Kids wear their hats in the stupidest position I have ever seen. They have flat bills, cocked to the side and its beyond ridiculous. On top of that, the hat logos mean nothing. Nine out of ten of them have some logo I have never seen before or even worse, some bastardized NY Yankee logo.
Other observations:
-kids buy nothing anymore - no one under 20 had a shopping bag
-Starbucks is still genius - insane line for $5 lattes
-who buys expensive jewelry at the mall jewelers (i.e. Zales)
-stores are getting through the economic times by keeping almost zero inventory
-people in holiday stupors are amazingly rude
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